Notes from the Lox team.

“Guy… where u dey na?” “Oga, I’m on my way. I will soon reach your house. Na traffic.” “But you said 11:00 AM na. This is 2:00 PM. I’ve been waiting and I need to go out soon.” “No vex Oga… na the taxi wey I enter…” (Fades out)

Think about your daily security routine in Lagos for a second. You live in an estate with a double-manned black gate, spiked razor wire, and solar floodlights. Two iron, burglar-proof doors stand between you and your living room, and your front door has a deadbolt that takes two deliberate turns to click shut. If a stranger taps on your car window at a traffic light around Costain, you don't even roll down the glass; you just look straight ahead. By nature and necessity, we protect our personal space.

Our first 100 bookings in Lekki turned out to be less about price and more about the small signals that make a stranger feel safe at your door.